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SELECTED WORK

Selected work

17 cases across integrated marketing & PR, creator/content growth and TikTok Shop commerce.

Ulike
Integrated Marketing & PR · Europe IMC
Ulike

Real experience, professional trust.

Momcozy
Integrated Marketing & PR · US Annual IMC
Momcozy

Turn scattered moments into one year-long brand story.

Bonoch
Integrated Marketing & PR · Integrated Marketing
Bonoch

Creators, expert content and PR build parenting trust together.

Darry Ring
Creator & Content Growth · Smart Ring
Darry Ring

Turn smart functions into a language couples want to share.

TourBox
Creator & Content Growth · Niche Marketing
TourBox

Find people who truly create — and enter their workflow.

Wink
Creator & Content Growth · App Growth
Wink

Make AI editing value obvious in one glance.

Midea
Creator & Content Growth · US Launch
Midea

Translate complex appliance features into everyday convenience.

Fanttik
Creator & Content Growth · Holiday
Fanttik

Use kids’ instant reactions to create a gift reason.

SHEIN
Creator & Content Growth · Big Sale
SHEIN

Put promotion into real family life — without losing efficiency.

DJI
Creator & Content Growth · Osmo Nano
DJI

Prove that small can still feel flagship.

iVANKY
Creator & Content Growth · YouTube
iVANKY

Use long-form reviews to answer who really needs Thunderbolt 5.

TikTok
Creator & Content Growth · IG KOC
TikTok

Turn native Instagram content into efficient TikTok acquisition creative.

usmile
Creator & Content Growth · Content Commerce
usmile

Start with a real pain point, then let product advantages convert.

Cincom
TikTok Shop Commerce · TikTok Shop
Cincom

Let users feel the relief first — then let features close the sale.

LUCKMEEY
TikTok Shop Commerce · TikTok Shop
LUCKMEEY

Turn fabric proof into purchase impulse in the first three seconds.

GooGoo Hair
TikTok Shop Commerce · TikTok Shop
GooGoo Hair

Show the transformation first, then teach away the friction.

Eomenie
TikTok Shop Commerce · TikTok Shop
Eomenie

Make sizing clear and fit visible to shorten the path to purchase.

Have something worth being heard?

From one piece of content and a product launch to a global communications campaign.

Let’s create something heard. ↗